You’re Not booking a sales call!
If you’re trying to understand the aging-in-place industry, grow your visibility, attract the right clients, or avoid costly mistakes, this call is designed to give you practical, honest guidance based on real-world experience.
Esther Kane combines more than 10 years of occupational therapy experience working with older adults with over 25 years of internet marketing expertise. She holds CAPS (Certified Aging in Place Specialist) and C.D.S. (Certified Dementia Specialist) credentials and has built some of the web’s most recognized aging-in-place and senior safety resources.
Whether you need help understanding the aging-in-place market, growing your visibility online, or avoiding costly business mistakes, this session is designed to give you practical, honest guidance based on real experience.
Common Reasons People Book a Call
If you’re feeling overwhelmed by all the conflicting advice about marketing, referrals, SEO, AI, and growing an aging-in-place business, you’re not alone.
Here are some common reasons professionals have contacted me:
- “I want to start an aging-in-place business but don’t know where to begin.”
- “I’m CAPS certified but struggling to get clients.”
- “I need help marketing my home modification business.”
- “I want to understand what families are actually searching for online.”
- “I’m overwhelmed by SEO, AI, and online visibility.”
- “I’m trying to decide whether directory membership makes sense for my business.”
- “I want honest feedback before investing more money into marketing.”
Speaking with Esther was an incredibly valuable and personal experience. Her deep expertise and focus on patient-centric care are what truly make her stand out. As an Occupational Therapy student passionate about entrepreneurship, I was deeply moved by how extremely open and willing she is to uplift students in this field. Her guidance provided invaluable insight into how we can work together with other professionals to uplift the seniors population, ultimately providing better care and support for the larger community. I highly recommend everyone interested in age-in-place solutions to schedule a consultation with her!
Alvina Li – Occupational Therapy Student from University of Buffalo
What You’ll Get Out Of This Call
You’ll leave with more than a conversation. Depending on where you are in your business, you can expect:
Answers to your specific questions – this isn’t a script. Bring your situation, and we’ll dig into it.
Avoid the costly mistake of marketing to the wrong audience – Learn who actually makes aging-in-place decisions, what families are looking for, and how to position your business for long-term growth.
Honest feedback on your positioning – whether your current messaging is landing with a senior-focused audience, and simple ways to sharpen it
Marketing insight you can use immediately – not theory, but practical direction based on years of building an audience in this exact niche
Common Topics We Can Discuss
- How to market an aging-in-place business
- Understanding who actually hires aging-in-place professionals
- How families search for services online
- SEO, AEO, and AI visibility strategies
- Growing authority in your local market
- Building referral relationships
- Creating content that attracts clients
- Whether directory membership makes sense for your business
- How to position yourself in a crowded market
- Avoiding expensive marketing mistakes
Esther knows the aging-in-place space from the inside, and she didn’t hold back. As I work to sharpen Averyn and explore partnerships with other professionals in this space, that kind of direct, grounded feedback is exactly what’s useful.
Dan Dzina, Averyn Care
This call IS right for you if:
- You serve older adults or their families in any professional capacity
- You’re exploring aging in place as a specialty or new market direction and want straight talk about the landscape
- You want to understand how to reach and market yourself to a senior-focused audience
- You’re curious about directory membership and want to ask questions before committing
This call is probably NOT right for you if:
- You’re looking for generic business coaching
- You want overnight marketing results
- You’re unwilling to invest in long-term visibility and trust-building
- You’re not serving older adults or caregivers
The call we had truly left an impact on me. You are an amazing woman with so much knowledge to share.
Debra Piazza – Hallmark Homecare
Consultation Fee & Scheduling
All consultation fees are non-refundable. Need to reschedule? Just reach out, I’m happy to find another time when possible.
| 45 Minute Consultation $147.00 | 60 Minute Consultation $197.00 |
 Book Your Call Now |  Book Your Call Now |
I had a wonderful time talking to you. I got to know a lot about homecare than I did. From making relevant partnerships to building multiple streams of income through on route. It was truly eye opening and gave me the clarity I needed.
Jewel Abasita – Jewindris Geriatric Homecare
More from past clients
Esther is a master in the older adult space. I consider her an influencer with her knowledge, experience, and love for older adults. She earnestly wants older-adult professionals to succeed and has the marketing tools and know-how to help you get there. If you are considering becoming a paid member of the directory, scheduling a paid consultation with her, or taking advantage of the other marketing opportunities she offers, I recommend Esther & her programs without hesitation. They are well thought out with your success in mind.
Deb Morehouse – Marketing Brand Strategist & Content Creator
In one conversation, Esther helped me see what made my services distinct, and gave me language I could actually build with. That clarity and insight runs through everything she does, her consulting, her writing, and the AIP Directory Hub, filling a gap that is so needed in this industry.
Jacqueline Silverman – Aging Advisory Services
Speaking with Esther was engaging and fun. Esther has great knowledge in the aged care space. Esther was generous with her time and has genuine interest in supporting services to support their clients.
Sophika Trovatello – Founder The Lavender Care
It was a pleasure speaking with Esther! She’s full of ideas, extremely creative and solution-oriented, and truly interested in helping business owners gain traction so they can do good and do well serving our seniors.
Katie H