One home for finding clients, finding peers, and finding your footing.
Families come here to find trusted help under one roof. You come here to find the families who need you, the professionals who refer to you, and the marketing help nobody handed you when you started.
The directory is growing between 25% and 30% month after month. August 2026 saw over 8,000 visitors coming to the website searching for help in their immediate areas. Let them find you!!
Built by a retired occupational therapist with 12 years in the field.
Free directory card, or the Pro Listing Plan at $15/month
What a family can actually do with your listing
Both plans put you in the directory. The difference is what happens when a family finds you and wants to reach out.
| Free | Pro | |
| Your business shows up in the directory | ✓ | ✓ |
| Families see your name, category, city, and logo | ✓ | ✓ |
| Families can call you straight from your listing | ✓ | |
| Families can click through to your website | ✓ | |
| Families can email you or find you on social media | ✓ | |
| You get your own page, built to rank in Google for your city and your specialty | ✓ | |
| Room to explain your services, your credentials, and how you work | ✓ | |
| You get featured in related SeniorSafetyAdvice.com articles | ✓ | |
| White label checklists and workbooks you can put your own name on and hand to clients | ✓ | |
| 1:1 marketing coaching and webinars every other week | ✓ | |
| Monthly member spotlight | ✓ | |
| Weekly marketing newsletter | ✓ | ✓ |
| See what each one looks like: | A free listing → | A Pro listing → |
| Price | Free forever | $15 a month, cancel anytime |
| Join With The Free Plan Today | Join With The Pro Plan Today |
A free card gets your name on the map. That is a real thing, and you are welcome to it.
But a family who finds your free card still has to go hunt for your phone number somewhere else. Most of them do not. Pro closes that gap.
$15 a month, in perspective
One home safety assessment. One bathroom grab bar job. One consultation.
Any single client you get from this directory covers your membership for years. That is the whole math.
Why Professionals Join
It’s not just a listing.
Membership gives you three things at once – most directories only offer the first.
1) A directory families actually visit
One place where a family can find every kind of aging in place help, including yours, instead of piecing it together from a hundred different websites.
2) A place where professionals find each other
Browse by location and profession to connect with OTs, contractors, geriatric care managers, and other aging in place pros. Referrals, partnerships, and advice from people who understand the work.
3) Real marketing help
White label checklists and workbooks with your name on them, 1:1 coaching, and bi-weekly webinars. Growing your visibility should not fall entirely on you.
What members say
Your posts, webinars, your insights on marketing, the senior industry & more has been of immeasurable value to me. – R. Thaxton
This directory helps providers like us move that conversation forward, and I’m glad to be part of it. – M. Iamele
Esther’s understanding of AI and all things “digital marketing” is extensive, and she shares that knowledge in a way that makes it easy to implement. – B. Wright
What happens after you join
No mystery, no waiting around.
- You fill out one form with your business details. It takes about ten minutes.
- If you chose Pro, you pay through Stripe on the next screen. If you chose Free, you are done.
- We build your listing for you. You do not have to design anything or upload anything.
- Your listing goes live within 3 business days. We email you the link.
- Need a change later? Send us a note and we take care of it.
Why I Built This
After years as an occupational therapist working alongside seniors and their families, I kept seeing the same two problems.
Families did not know where to look for help. And the professionals who could actually help them were scattered across a hundred different websites, invisible to the people who needed them most.
So I built Aging in Place Directory to be one place families can go to find every kind of help they need.
But I wanted it to be more than a directory. I wanted it to be somewhere professionals in this niche could find each other, to refer clients, trade advice, and partner with people who understand this work the way we do.
And with 25 years of internet marketing experience alongside my OT clinical background, I wanted to hand members real, usable marketing help. Not theory. The kind of practical guidance that actually brings in clients.
Growing a senior care business should not be something you figure out alone.
Questions professionals ask
Will this actually bring me clients?
Members have told us they’ve been contacted directly through their listings, and our Pro pages are built to rank in Google for searches like ‘aging in place specialist in [area]’.
Can I cancel anytime?
Yes. Pro is month to month with no contract. Read our cancellation policy
What kind of marketing help do I actually get?
White label checklists and workbooks you can brand as your own and give to clients, 1:1 coaching sessions, and webinars published every other week built for professionals who are serious about growing.
Do I need to be tech savvy?
No. You fill out the form once and we handle the rest. If you have a website, we can even pull your logo and photos from it so you do not have to upload anything.
How fast does my listing go live?
Within 3 days of your form and payment.
I already have a free listing. How do I upgrade?
Just click on this Upgrade Link to get into the Pro membership plan.